• Corpus ID: 109263933

Fandoms, Trending Topics and Social Capital in Twitter

@inproceedings{Recuero2012FandomsTT,
  title={Fandoms, Trending Topics and Social Capital in Twitter},
  author={Raquel Recuero and Adriana Da Rosa Amaral and Camila Monteiro},
  year={2012}
}
It is increasingly common to see hashtags about celebrities, musicians and famous people among the Trending Topics (TTs) on Twitter. In this paper, we examine fans strategies to put their hashtags in the Top Ten list of trending topics and the social values created and used during the process. To discuss these appropriations, we studied the case of hashtags created by fans from a Brazilian pop rock band, Restart. We used a quanti-qualitative approach through online and offline ethnography (with… 

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