Fan Entrepreneurship: Fandom, Agency, and the Marketing of Hallyu in Israel

@article{Otmazgin2018FanEF,
  title={Fan Entrepreneurship: Fandom, Agency, and the Marketing of Hallyu in Israel},
  author={Nissim Otmazgin and Irina Lyan},
  journal={Kritika Kultura},
  year={2018}
}
While the overall majority of Hallyu research has looked at the way fans consume Korean popular culture and how it influences their identity, this paper focuses on the way these fans serve as effective agents for marketing Hallyu and how their fandom empowers them to explore new business and social opportunities. Focusing on what we call “fan entrepreneurship,” this paper examines the evolvement of fan communities in Israel and their role as cultural agents transcending different cultural and… 

Figures from this paper

Welcome to Korea Day: From Diasporic to Hallyu “Fan-Nationalism”

With the increasing appeal of Korean popular culture known as the Korean Wave or hallyu , fans in Israel among Korean studies students have joined—and even replaced—ethnic Koreans in performing

Motivations and consumption practices of fostered idol fans: a self-determination theory approach

Purpose “Fostered idols” refer to entertainment idols and young stars-in-the-making who begin their careers as amateurs. Today, the fostered idol model has become increasingly popular in China, and

“They were having so much fun, so genuinely . . .”: K-pop fan online affect and corroborated authenticity

The article argues that the experience of “liveness” is central to the process through which fans feel emotionally close to their K-pop idols and this facilitates investment by fans in emotional interactions “in real life” with other fans.

From Globalization to Glocalization: Configuring Korean Pop Culture to Meet Glocal Demands

Despite the influx of Hollywood films and Japanese pop culture throughout the 1990s as well as the Asian Financial Crisis in1997, K-pop and K-dramas have now successfully attained fame domestically

Music Labels and Digital Competitors Tracing the Great Rollercoaster of the Last 20 Years

This paper examines the tense relationships between the large music labels and the emerging digital companies. Looking back at the anti-digitization feelings in the music industry of the last twenty

Fans as transcultural gatekeepers: The hierarchy of BTS’ Anglophone Reddit fandom and the digital East-West media flow

This article describes how fandom organization on visibly hierarchical social media platforms differs from rhizomatic social media platforms. It discusses how Reddit’s hierarchical structure controls

References

SHOWING 1-10 OF 50 REFERENCES

Hallyu Across the Desert: K-pop Fandom in Israel and Palestine

This study examines the role that fan communities in Israel and Palestine play in the transcultural dissemination of Korean popular music, or “K-pop.” Based on in-depth interviews with fans, a survey

Transcultural fandom of the Korean Wave in Latin America: through the lens of cultural intimacy and affinity space

This article has examined how the Hallyu phenomenon is integrated into a transnational global cultural landscape, focusing on Chilean reception of K-pop. It analyzed how Hallyu fans engage with a

Commodifying Asian-ness: entrepreneurship and the making of East Asian popular culture

This article examines the linkage between entrepreneurship and the making of popular culture in East Asia. The central argument presented here is that the notion of entrepreneurship is central for

Islam and Local Culture: The Peril of State Violence and Hallyu Fandom in Indonesia (With Reference to Palestine)

  • I. Oh
  • Political Science
  • 2017
The invasion of Hallyu (or the Korean Wave) subculture in Indonesia created a new pattern of gendered cultural consumption in the largest Islam country in the world. The most ardent Hallyu supporters

The cultural entrepreneur and the creative industries: beginning in Vienna

In this paper on the creative industries and cultural entrepreneurship I take my point of departure in Richard Caves’ Creative Industries [Caves, R. (2000). Creative industries: Contacts between art

Social distribution: K-pop fan practices in Indonesia and the ‘Gangnam Style’ phenomenon

Global consumers are increasingly enjoying popular cultural products such as music, film, television and other audiovisual media content through online social media community networks. Recently,

Corporate Entrepreneurship and Innovation

There is an increasing interest of research on the area of corporate entrepreneurship recently. But much focus is given to specific areas. like the definitional  issues  in  the  field  of  corporate

Contextualizing Entrepreneurship—Conceptual Challenges and Ways Forward

This paper sets out to explore contexts for entrepreneurship, illustrating how a contextualized view of entrepreneurship contributes to our understanding of the phenomenon. There is growing

Korean Wave| K-Pop in Latin America: Transcultural Fandom and Digital Mediation

This article examines the transnational popularity of K-pop in Latin America. It argues K-pop as a subculture that transforms into transcultural fandom via digital mediation, further resulting in its