Faking It or Muddling Through? Understanding Decoupling in Response to Stakeholder Pressures

@inproceedings{Crilly2012FakingIO,
  title={Faking It or Muddling Through? Understanding Decoupling in Response to Stakeholder Pressures},
  author={Donal Crilly and Maurizio Zollo and Morten T. Hansen},
  year={2012}
}
We advance a multilevel argument that challenges and qualifies existing explanations of firms' responses to institutional pressures. In an in-depth study of 17 multinational corporations involving 359 interviews with internal and external actors, we find that firms facing identical pressures decouple policy from practice in different ways and for different reasons. When firms' responses are generated locally, without firmwide coordination, these responses can be either intentional or emergent… CONTINUE READING

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