Fake identities in social media: A case study on the sustainability of the Facebook business model

@article{Krombholz2012FakeII,
  title={Fake identities in social media: A case study on the sustainability of the Facebook business model},
  author={Katharina Krombholz and Dieter Merkl and Edgar R. Weippl},
  journal={Journal of Service Science Research},
  year={2012},
  volume={4},
  pages={175-212}
}
Social networks such as Facebook, Twitter and Google+ have attracted millions of users in the last years. One of the most widely used social networks, Facebook, recently had an initial public offering (IPO) in May 2012, which was among the biggest in Internet technology. Forprofit and nonprofit organizations primarily use such platforms for target-oriented advertising and large-scale marketing campaigns. Social networks have attracted worldwide attention because of their potential to address… 

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