Fair Trade and the Depersonalization of Ethics

  title={Fair Trade and the Depersonalization of Ethics},
  author={J{\'e}r{\^o}me Ballet and Aur{\'e}lie Carimentrand},
  journal={Journal of Business Ethics},
Fair Trade has changed considerably since its early days. In this article, we argue that these changes have led to a depersonalization of ethics, thus raising serious questions about the future of Fair Trade. In particular, the depersonalization of ethics which is seen to accompany the current changes has led to greater variety in the interpretations of Fair Trade. Hiding these divergences behind the labels is increasing the risk that the movement will lose its credibility. 

Fair Trade and Ethical Consumerism

Fair trade is directed toward enhancing the satisfaction of stakeholders (i.e., producers, employees, consumers, environmental interest groups, and others). Ethical consumerism employs fair trade to

Where now for fair trade?

This paper critically examines the discourse surrounding fair trade mainstreaming, and discusses the potential avenues for the future of the social movement. The authors have a unique insight into

Fair Trade and justice: a comment on Walton and Deneulin

In this article we first point out that the different conceptualisations of Fair Trade, which are sometimes analytically contradictory, actually form a coordinated set. Understanding the Fair Trade

Ethics, Faith, and Profit: Exploring the Motives of the U.S. Fair Trade Social Entrepreneurs

ABSTRACTAlthough fair trade has grown exponentially in the U.S. in recent years, we do not have a clear understanding of why small U.S. firms choose to participate in it. To answer this question, we

Ubuntu strategies in contemporary South African culture

This project analyses how the concept of ubuntu - which is generally said to entail notions of generosity, hospitality, friendliness, compassion and a willingness to share - has come to the fore in

L’indignation citoyenne contre la loi hypothécaire en Espagne : complémentarités entre éthiques de la justice et de la sollicitude

Consumers are legitimate stakeholders but are unevenly active and powerful in the dynamics that can lead companies to a more socially responsible behaviour. This article proposes to test the

Social Justice Narrative and the Mainstreaming of Fair Trade Globalisation within the market or alternative globalisation: assessing the radical hiding in plain view

Fair Trade faces challenges of both growth and placement within or beside a global system that is increasingly dominated by vertically integrated corporate players, certification labelling and the

What Mutual Assistance Is, and What It Could Be in the Contemporary World

This paper explores the implications of a Civil Economy approach to consumer ethics, by addressing the idea that Antonio Genovesi’s (1713–1769) notion of mutual assistance can be understood in terms

Fairtrade in Schools: teaching ethics or unlawful marketing to the defenceless?

Schools in the UK teach pupils about Fairtrade as part of Religious Education, Personal and Social Education, Citizenship, Geography and so on. There are also Fairtrade Schools, where the whole

Upgrading fair trade: a case study in Madagascar

ABSTRACT Fair trade has come under a barrage of criticism in recent years. Often the two targets of this criticism have been the impact of fair trade and the asymmetry of power between the Global



Dissecting the Autonomous Self: Hybrid Cartographies for a Relational Ethics

In this paper I focus on the contributions of feminist and environmentalist thinking to the question of ethics in critical geography, I explore creative tensions between feminist deconstructions of

The myth of the ethical consumer – do ethics matter in purchase behaviour?

Marketing ethics and social responsibility are inherently controversial, and years of research continue to present conflicts and challenges for marketers on the value of a socially responsible

The Myth of the Ethical Consumer

Machine generated contents note: List of figures; List of tables; Preface; 1. The appeal and reality of ethical consumerism; 2. Social consumerism in the context of corporate responsibility; 3. Are

The mainstreaming of Fair Trade: a macromarketing perspective

Following a brief review of the development and underlying purposes of the Fair Trade movement, the paper introduces perhaps the key issue for the UK Fair Trade movement currently: the mainstreaming

Mainstreaming fair trade: adoption, assimilation, appropriation

Fair Trade is a global social movement that blends an alternative business model with explicit transformative objectives—a ‘business and campaign’. This paper explores the ways in which the movement

Reflections on Consumer Sophistication and Its Impact on Ethical Business Practice

This paper investigates consumer sophistication and its role in the development of proactive public policy. Consumer sophistication is examined in light of several historical shifts in market