Fair Trade Awareness and Engagement: A Coffee Farmer's Perspective

  title={Fair Trade Awareness and Engagement: A Coffee Farmer's Perspective},
  author={A. H. T. Fergus and A. Gray},
  journal={Wiley-Blackwell: Business & Society Review},
  • A. H. T. Fergus, A. Gray
  • Published 2014
  • Economics
  • Wiley-Blackwell: Business & Society Review
  • As one of the world's most traded commodities, coffee has been criticized for its contribution to environmental degradation, social injustice, and economic disparities between the producing regions of the Global South and consuming countries of the Global North. However, the Fair Trade concept is promising to change this through the establishment of a trading system where producers, importers, and processors form a more direct network characterized by an established set of ethical principles… CONTINUE READING
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