Fair Trade: Market-Driven Ethical Consumption

@inproceedings{Nicholls2005FairTM,
  title={Fair Trade: Market-Driven Ethical Consumption},
  author={A. Nicholls and Charlotte Opal},
  year={2005}
}
Fair Trade is at a crucial moment in its evolution from alternative trading mechanism to mainstream economic model. This timely and thoughtful book looks at the strategic future for Fair Trade. Each chapter spearheads a key area of Fair Trade thinking and theory and the political, legal and economic context of Fair Trade is given careful scrutiny. Difficult questions are tackled such as `What is the role and value of corporate social responsibility?' and `What is the brand meaning of Fair Trade… Expand
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