Failure in Innovation Decision Making

  title={Failure in Innovation Decision Making},
  author={Stephan Bedenk and Harald A. Mieg},
In this chapter cognitive traps are addressed that may raise the likelihood of failure in innovation decision making processes. At the beginning of the chapter we will discuss why managerial decision making processes in innovation projects are marked by challenging attributes such as novelty, uncertainty, complexity, a high level of conflict intensity and volatility. Managers can deal with those challenges only within the limits of their “bounded human rationality”. Based on a cognitive… CONTINUE READING