Factors that influence the reinforcing value of foods and beverages

  title={Factors that influence the reinforcing value of foods and beverages},
  author={J. L. Temple},
  journal={Physiology & Behavior},
Behavioral economic principles state that as the cost of a product increases, purchasing or consumption of that product will decrease. To understand the impact of behavioral economics on ingestive behavior, our laboratory utilizes an operant behavior paradigm to measure how much work an individual will engage in to get access to foods and beverages. This task provides an objective measure of the reinforcing value. We have shown that consumption of the same high fat snack food every day for two… CONTINUE READING
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