Factors that Influence Customers’ Buying Intention on Shopping Online

  • Amir Ku Daud
  • Published 2011

Abstract

On-line commerce through Internet is gaining attention from students today. The aim of this research is to study the factors influencing student’s buying intention through internet shopping in an institution of higher learning in Malaysia. Several factors such as usefulness, ease of use, compatibility, privacy, security, normative-beliefs and attitude that… (More)

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Cite this paper

@inproceedings{Daud2011FactorsTI, title={Factors that Influence Customers’ Buying Intention on Shopping Online}, author={Amir Ku Daud}, year={2011} }