Factors influencing university students' explicit and implicit sexual double standards.

@article{Sakaluk2012FactorsIU,
  title={Factors influencing university students' explicit and implicit sexual double standards.},
  author={John Kitchener Sakaluk and Robin R. Milhausen},
  journal={Journal of sex research},
  year={2012},
  volume={49 5},
  pages={464-76}
}
Quantitative research has resulted in inconsistent evidence for the existence of a sexual double standard, leading Crawford and Popp ( 2003 ) to issue a call for methodological innovation. The implicit association test (IAT; Greenwald, McGhee, & Schwartz, 1998 ) is a measure that may provide a means to examine the double standard without the contamination of the demand characteristics and social desirability biases that plague self-report research (Marks & Fraley, 2005 ). The purpose of this… CONTINUE READING