• Corpus ID: 55866000

Factors affecting consumer buying behavior

@article{Ramya2016FactorsAC,
  title={Factors affecting consumer buying behavior},
  author={N. Ramya and Sa Mohamed Ali},
  journal={International journal of applied research},
  year={2016},
  volume={2},
  pages={76-80}
}
  • N. Ramya, S. Ali
  • Published 1 October 2016
  • Psychology
  • International journal of applied research
Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result of each and every one of these factors. An individual and a consumer is led by his culture, his subculture, his social class, his membership groups, his family… 
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Many factors, specificities and characteristics influences the individual consumer in his decision making process, shopping habits, purchasing behaviour, the brands he buys or the retailers he goes.
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