Factors Influencing Destination Image

  title={Factors Influencing Destination Image},
  author={Asunci{\`o}n Beerli and Josefa D. Martı́n},
  • Asunciòn Beerli, Josefa D. Martı́n
  • Published 2015
The aim of this paper is to develop and empirically validate a model which explains the different factors which form the post-visit image of a destination. Based on a literature review, this will involve analyzing the relationship between the different components of the perceived image and the factors which influence its formation. These include both sources of information (primary and secondary) and stimuli influencing the forming of perceptions and evaluations of destinations preand post… CONTINUE READING
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