Factors Influencing Customer Loyalty Toward Online Shopping

  title={Factors Influencing Customer Loyalty Toward Online Shopping},
  author={Sri Astuti Pratminingsih and Christina Lipuringtyas and Tetty Rimenta},
  journal={International journal trade, economics and finance},
The significant growth of online shopping makes the competition in this industry become more intense. Maintaining customer loyalty has been recognized as one of the essential factor for business survival and growth. The purpose of this study is to examine empirically the influence of satisfaction, trust and commitment on customer loyalty in online shopping. This paper describes a theoretical model for investigating the influence of satisfaction, trust and commitment on customer loyalty toward… Expand
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