Factors Influencing Consumption Experience of Mobile Commerce: a Study from Experiential View

@article{Li2012FactorsIC,
  title={Factors Influencing Consumption Experience of Mobile Commerce: a Study from Experiential View},
  author={Min Li and Z. Y. Dong and Xi Chen},
  journal={Internet Research},
  year={2012},
  volume={22},
  pages={120-141}
}
Purpose – The purpose of this study is to interpret consumers’ emotion in their consumption experience in the context of mobile commerce from an experiential view. The study seeks to address concerns about the experiential aspects of mobile commerce regardless of the consumption type. For the purpose, the authors aims to propose a stimulus-organism-response (S-O-R) based model that incorporates both utilitarian and hedonic factors of consumers. Design/methodology/approach – A survey study was… CONTINUE READING
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