Factors Influencing Consumer Preference of Fresh Potato Varieties in Maine

  title={Factors Influencing Consumer Preference of Fresh Potato Varieties in Maine},
  author={John M. Jemison and P. Sexton and Mary Ellen Camire},
  journal={American Journal of Potato Research},
  • John M. Jemison Jr, P. Sexton, Mary Ellen Camire
  • Published 2008
  • Biology
  • American Journal of Potato Research
  • Tuber color and appearance are important factors that influence consumer decision-making. In order to evaluate which factors are important to consumers in Maine, we surveyed 275 people over 2 years and four locations to assess fresh potato consumption patterns and to determine how specific potato characteristics influence variety selection. A majority of the study participants were women between the ages of 41 and 60. Over 60% of survey participants cooked and consumed fresh potatoes between… CONTINUE READING

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