Factors Effecting Purchase Intention Using Coverpage Image on Cosmetic E-Commerce Website: A Case Study of Thai Female Customers

Abstract

In this study, we focus on image that presents product on main page and factors that will effect consumer's purchase intention from the website user interface by focusing on cosmetic website. Factors that we consider toward factor purchase intention are aesthetic response, enjoyment, perceived value, perceived usefulness and perceived ease of use. We also… (More)

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Cite this paper

@article{Cooharojananone2014FactorsEP, title={Factors Effecting Purchase Intention Using Coverpage Image on Cosmetic E-Commerce Website: A Case Study of Thai Female Customers}, author={Nagul Cooharojananone and Thitiporn Wongadoonwit and Viraya Thitivesa}, journal={2014 International Conference on Information Science & Applications (ICISA)}, year={2014}, pages={1-4} }