• Corpus ID: 202236606

Factors Driving Purchase Intention for Cruelty-free Cosmetics

  title={Factors Driving Purchase Intention for Cruelty-free Cosmetics},
  author={Johan Larsson},
Background: Ethical consumerism is no longer a niche market and consumers are increasingly aware of the power they have when purchasing ethical and believe they can make a change. Most corporations have realized the importance of being ethical and incorporate it into their business strategies. Therefore, it is important to study consumers’ ethical purchasing patterns and which factors affect their intentions to purchase. Purpose: The purpose of this thesis was to test which of the following… 

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