Factors Affecting the Adoption of Gamified Smart Tourism Applications: An Integrative Approach

  title={Factors Affecting the Adoption of Gamified Smart Tourism Applications: An Integrative Approach},
  author={Changsok Yoo and Shin-Hye Kwon and Hyunsoo Na and B. Chang},
  • Changsok Yoo, Shin-Hye Kwon, +1 author B. Chang
  • Published 2017
  • Economics
  • Sustainability
  • Considering that the core concerns in sustainability are threats to the survival of humankind and the ecosystems that humans depend on, changing the consumption and production behaviors of individuals and society is inevitable. However, people are reluctant to change their own behavior in support of sustainability goals. This tendency seems to be especially strong in tourism because the main value of tourism is hedonic utility. Thus, the tourism industry is now introducing gamification and… CONTINUE READING
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