Factors Affecting Tourist Satisfaction with Theatrical Performances : A case study of The Romance of the Song

  title={Factors Affecting Tourist Satisfaction with Theatrical Performances : A case study of The Romance of the Song},
  author={Hanqun Song and Catherine Cheung},
This study, for the first time, attempts to explore the factors affecting tourist satisfaction with a theatrical performance, The Romance of the Song Dynasty in Hangzhou, China. Four factors are identified to have affected tourist satisfaction: “Performance,” “Venue Environment,” “Service,” and “Stage Facilities”. These theatrical performance factors are examined to assess the relative influence on tourist overall satisfaction. Tourists have the highest satisfaction with “Stage Facilities… CONTINUE READING

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