Factors Affecting Repurchase Intention of Smartphone : A Case Study of Huawei Smartphone in Yangon , Myanmar


This study investigates the relationship between functional value, price consciousness, word of mouth, brand image, attitude towards product and repurchases intention of a smartphone brand. To do so, a survey was conducted by distributing 420 questionnaires in 7 different shopping malls in Yangon, Myanmar. The data collected was analyzed using SPSS and… (More)

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