Factors Affecting Repurchase Intention of Smartphone : A Case Study of Huawei Smartphone in Yangon , Myanmar

Abstract

This study investigates the relationship between functional value, price consciousness, word of mouth, brand image, attitude towards product and repurchases intention of a smartphone brand. To do so, a survey was conducted by distributing 420 questionnaires in 7 different shopping malls in Yangon, Myanmar. The data collected was analyzed using SPSS and… (More)

1 Figure or Table

Topics

  • Presentations referencing similar topics