Factors Affecting Malaysian Mobile Banking Adoption : An Empirical Analysis

@inproceedings{Cheah2011FactorsAM,
  title={Factors Affecting Malaysian Mobile Banking Adoption : An Empirical Analysis},
  author={C M Cheah and A. Teo and J. Sim and Kam Hoe Oon and Boon Tan},
  year={2011}
}
This empirical study aims to investigate the factors that influence Malaysians’ intention to adopt mobile banking by extending the renowned framework of Technology Acceptance Model (TAM). A self-administrated questionnaire had been developed and distributed in Malaysia. Out of the 400 questionnaires, only 175 useable questionnaires were returned, yielding a response rate of 43.75 percent. Results were subsequently analyzed by using multiple regression and factor analysis. Factors such as… CONTINUE READING
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