Corpus ID: 2135664

Factors Affecting Impulse Buying Behavior of Consumers at Superstores in Bangladesh

  title={Factors Affecting Impulse Buying Behavior of Consumers at Superstores in Bangladesh},
  author={Wahida Shahan Tinne},
Impulse purchase or impulse buying describes any purchase which a shopper makes, through it was not planned in advance. This paper is an attempt to find out the factors that affect consumer impulse buying behavior at superstores in Bangladesh. The impact of various variables like discount offer, various scheme, promotional activities, retail store offer, display of product, behavior of sales person, popularity of product, influence of reference group, income level of customers and festival… Expand

Tables from this paper

Factors Affecting Impulse Buying Behaviors in Shopping Malls: Evidence from Bahawalpur Region, Pakistan
Impulse buying or impulse purchase describes the behavior of buyers or shoppers who buy things from stores that are not preplanned to buy. Instant purchased is named as impulse buying. This paper isExpand
An impulse purchase or impulse buying is an unplanned or otherwise spontaneous purchase. Since the past two decades, millennials (Generation-Y) have become global marketers’ interest due to theirExpand
An Investigation into Impulsive Buying Behavior: A Study of Urban Consumers in Delhi/NCR
An impulse buying is an unplanned purchase of a good or a service, where the decision to purchase is made just before actual buying. Retailers and manufacturers, across the globe, spend huge sums ofExpand
Impact of Demographic Factors on Impulse Buying Behavior: A Study of consumer behavior in Supermarkets of Karachi
DOI: 1 Abstract— Analysis of consumer behavior needs to be studied in a more holistic way to understand what factors lead consumers to buy on impulse.Expand
External Factors Influencing the Cognitive Response of Impulse Buying Behaviour amongst Generation Y Students
Impulse buying behaviour has been recognised as a key research concern amongst academic researches and marketers. At one time or another a large amount of consumers purchases on impulse. EvidenceExpand
How website quality affects online impulse buying
Purpose The purpose of this paper is to investigate the impact of website quality on online impulse buying behavior (OIBB) in China, and assess the moderating roles of sales promotion andExpand
Investigating the Impulse Buying of Young Online Shoppers
In Indonesia, shopping online is a trend involving young shoppers. This study is aimed to examine the impact of discount, hedonic consumption, positive emotion, and visual merchandising towardsExpand
Factors Affecting Impulsive Buying Behaviour – Evidence from Malaysia
Purpose: To study and identify the significance of six particular internal and external factors that influence impulsive consumerism in Malaysia. These factors are the external factors (visualExpand
The impact of in-store marketing stimuli on impulse buying behavior and post-purchase evaluation: a study of self-selected mass color cosmetics in Bangkok
Impulse buying plays an essential role in consumer buying behavior as nearly ninety percent of consumers at least occasionally engage in impulse buying. Moreover, it accounts for a massive volume ofExpand
DOI: 10.35631/IJMTSS.311003. Studies pertaining to impulse buying have been substantially conducted in developing countries. Nevertheless, such studies are in scarcity amidst Asian countries,Expand


Impulse Purchasing: A Literature Overview
Impulse purchasing behavior is a mystery in marketing and in literature. Consumers themselves named it as the deviation from standard, which explains a big sale of different goods every year. AtExpand
An Exploratory Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban Consumers in Vietnam
As a transitional economy, Vietnam is open to many new marketing experiences. Along with slowly increasing wealth, changes are occurring in the retail environment as stores begin to replaceExpand
Consumer Impulse Buying and In-Store Stimuli in Chinese Supermarkets
Abstract This paper examines the effect of retail store environment variables on consumer impulse buying behavior. Specifically, we propose two separate effects of in-store point-of-purchase (POP)Expand
A model of online impulse buying: an empirical study
Impulse buying is a phenomenon that has received considerable attention from marketing researchers and has been studied extensively in an offline setting. There is preliminary evidence that thisExpand
Impulse buying in ordinary and "compulsive" consumers
This chapter explores what drives people toward impulse buying as consumers attempt to deal with discrepancies between the way they see themselves (actual self) and the way they would like to beExpand
Group Dynamics of Impulse Buying: an Extended Social Facilitation Perspective
EXTENDED ABSTRACT While impulsive buying has attracted researchers' attention for more than one and a half centuries (e.g., Mill 1848; Baumeister 2002), most existing theory and research are limitedExpand
Impulse buying: Modeling its precursors
Abstract A model of the precursors of impulse buying is presented and empirically tested with data drawn at two points in time (during pre- and post-shopping interviews) from a regional shopping mallExpand
The importance of impulse purchasing behaviour in the international airport environment
Airports are unique retail environments due to the environmental and psychological issues linked with the travel process. Travellers experience feelings of anxiety, stress and excitement which makeExpand
The product-specific nature of impulse buying tendency
Abstract Previous studies have treated the impulse buying tendency as a generalized consumer trait consistent across product categories. This study extends previous conceptualizations and treatsExpand
LES ACHETEURS IMPULSIFS : Proposition d'une typologie
L'acheteur impulsif a longtemps ete considere comme un consommateur irrationnel repondant de maniere incontrolee et irreflechie aux tentations d'achat qui s'offrent a lui en magasin. Cet article tendExpand