• Corpus ID: 2135664

Factors Affecting Impulse Buying Behavior of Consumers at Superstores in Bangladesh

@inproceedings{Tinne2011FactorsAI,
  title={Factors Affecting Impulse Buying Behavior of Consumers at Superstores in Bangladesh},
  author={Wahida Shahan Tinne},
  year={2011}
}
Impulse purchase or impulse buying describes any purchase which a shopper makes, through it was not planned in advance. This paper is an attempt to find out the factors that affect consumer impulse buying behavior at superstores in Bangladesh. The impact of various variables like discount offer, various scheme, promotional activities, retail store offer, display of product, behavior of sales person, popularity of product, influence of reference group, income level of customers and festival… 

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