Factors Affecting E-commerce Textbook Purchases


With the advent of e-commerce, opportunities have arisen for students to obtain course textbooks from sources other than the traditional campus bookstore(s). This research seeks to understand the factors motivating students to select e-commerce or traditional vendors for their textbook purchases. It surveys student perceptions of e-commerce textbook purchases from the perspectives of product perception, shopping experience, customer service, and consumer risk.

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Cite this paper

@inproceedings{Reif2001FactorsAE, title={Factors Affecting E-commerce Textbook Purchases}, author={Harry Reif and James Madison and Thomas W. Dillon}, year={2001} }