Corpus ID: 168311243

Factors Affecting Customer Satisfaction: A Study on Maruti Suzuki

@inproceedings{Singh2013FactorsAC,
  title={Factors Affecting Customer Satisfaction: A Study on Maruti Suzuki},
  author={Archana Singh and Mili Srivatava},
  year={2013}
}
Exceptional customer service results in greater customer retention, which in turn results in higher profitability. Customer loyalty is a major contributor to sustainable profit growth. To achieve success, a company must make superior service second nature of the organization. A seamless integration of all components in the service-profit chain - employee satisfaction, value creation, customer satisfaction, customer loyalty, and profit and growth - links all the critical dynamics of top customer… Expand
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