Corpus ID: 187198599

Factors Affecting Consumers Adoption of Ecommerce in Saudi Arabia from a Consumers’ Perspective

@inproceedings{Krishnamurthy2009FactorsAC,
  title={Factors Affecting Consumers Adoption of Ecommerce in Saudi Arabia from a Consumers’ Perspective},
  author={S. Krishnamurthy and L. Wilkins and Peter Leitner and T. Grechenig},
  year={2009}
}
While a large number of customers in the USA, Canada and European countries shop on the Internet over and over again, online shopping in developing countries is in the infancy stage. Therefore, in this research we want to explore the reasons that shoppers do not intend to purchase online in developing countries. By applying the Theory of Planned Behavior (TPB) we want to scrutinize the impediments of Internet shopping in general and Internet grocery shopping in particular. We pin point the… Expand

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