Factors Affecting Consumer Buying Behavior of Mobile Phone Devices Mesay Sata

@inproceedings{Sata2013FactorsAC,
  title={Factors Affecting Consumer Buying Behavior of Mobile Phone Devices Mesay Sata},
  author={Mesay Sata},
  year={2013}
}
  • Mesay Sata
  • Published 2013
The purpose of this study is to investigate the factors affecting the decision of buying mobile phone devices in Hawassa town. In order to accomplish the objectives of the study, a sample of 246 consumers were taken by using simple random sampling technique. Both primary and secondary data were explored. Moreover, six important factors i.e. price, social group, product features, brand name, durability and after sales services were selected and analyzed through the use of correlation and… CONTINUE READING
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