Factor Analysis of Card Sort Data : an Alternative to Hierarchical Cluster Analysis

@inproceedings{Capra2005FactorAO,
  title={Factor Analysis of Card Sort Data : an Alternative to Hierarchical Cluster Analysis},
  author={Miranda Galadriel Capra},
  year={2005}
}
Software and product designers use card sorting to understand item groups and relationships. In the usability community, a common method of formal statistical analysis for open card sort data is hierarchical cluster analysis, which results in a tree of the items sorted into distinct, nested clusters. Hierarchical cluster analysis is appropriate for highly structured settings, like software menus. However, many situations call for softer clusters, such as designing websites where multiple pages… CONTINUE READING

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