Facing Off on the Final Frontier: The WTO Accession and the Rebranding of China's National Champions

@inproceedings{Keane2002FacingOO,
  title={Facing Off on the Final Frontier: The WTO Accession and the Rebranding of China's National Champions},
  author={Michael Keane},
  year={2002}
}
  • Michael Keane
  • Published 2002
  • Business, Economics
  • This paper examines ramifications of China's entry into the World Trade Organisation (WTO) in the context of the increasing internationalization of its audio-visual industry landscape. The paper begins with a discussion of the concept of sovereignty. This is juxtaposed against the proposition advanced by US content industry spokesperson Jack Volenti that liberalisation of markets and openness to 'ideas' is in China's greater interest. The point is made that a leap of faith between open markets… CONTINUE READING

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