Faces engage us: photos with faces attract more likes and comments on Instagram

@inproceedings{Bakhshi2014FacesEU,
  title={Faces engage us: photos with faces attract more likes and comments on Instagram},
  author={Saeideh Bakhshi and David A. Shamma and Eric Gilbert},
  booktitle={CHI},
  year={2014}
}
Photos are becoming prominent means of communication online. Despite photos' pervasive presence in social media and online world, we know little about how people interact and engage with their content. Understanding how photo content might signify engagement, can impact both science and design, influencing production and distribution. One common type of photo content that is shared on social media, is the photos of people. From studies of offline behavior, we know that human faces are powerful… CONTINUE READING
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