Facebook profile picture appearance affects recruiters’ first hiring decisions

  title={Facebook profile picture appearance affects recruiters’ first hiring decisions},
  author={Stijn Baert},
  journal={New Media \& Society},
  pages={1220 - 1239}
  • S. Baert
  • Published 1 March 2018
  • Psychology, Computer Science
  • New Media & Society
We investigate whether the publicly available information on Facebook about job applicants affects employers’ hiring decisions. To this end, we conduct a field experiment in which fictitious job applications are sent to real job openings in Belgium. The only characteristic in which these candidates differ is the unique Facebook profile that can be found online with their name. Candidates with the most beneficial Facebook picture obtain approximately 38% more job interview invitations compared… Expand

Tables from this paper

Social networks in personnel selection: profile features analyzed and issues faced by hiring professionals
From the statistical analysis of the profile features being analyzed, three different patterns emerged, suggesting that selectors exclude applicants during pre-selection and after a face-to-face interview, and collect additional information about applicants to know them more deeply. Expand
The impact of attractiveness on job opportunities in Italy: a gender field experiment
This paper assesses the impact of being attractive and not being native on the gender gap in the opportunity of obtaining a job in Italy. To do so, we propose a field experiment that consists inExpand
Your wingman could help you land a job: How beauty composition of applicants affects the call-back probability
Abstract This paper analyses how both own appearance and the beauty composition of other candidates influence the chances of being selected for a job interview. Based on our lab experiment withExpand
Look the Part? The Role of Profile Pictures in Online Labor Markets
Freelancing platforms have gained tremendous popularity, connecting millions of employers and freelancers worldwide. We examine whether profile pictures on such platforms may facilitate hiring biasesExpand
Getting Social in Selection: How Social Networking Website Content is Perceived and Used in Hiring
The use of social networking websites (SNWs) during employee selection is gaining popularity in organizations. Using a foundation that integrates identity and situational strength theories, weExpand
Perceiving education from Facebook profile pictures
It is shown that observers can assess the education of depicted persons better than chance, especially when they share the same educational background and have experience with the social media. Expand
Social Media Recruitment: Communication Characteristics and Sought Gratifications
The findings show that organizations can manipulate informativeness and social presence on their social media and this effect on organizational attractiveness depends on the level of manipulated social presence. Expand
Social Media Posts About Racism Leads to Evaluative Backlash for Black Job Applicants
Black Americans post about race and race-related issues on social media more than any other racial group. In this study, we investigated whether Black Americans who post about racism on socialExpand
Does size matter? Hiring discrimination and firm size
Purpose The purpose of this paper is to study the association between firm size and hiring discrimination against women, ethnic minorities and older job candidates. Design/methodology/approach TheExpand
Recruiting nurses through social media: Effects on employer brand and attractiveness
Nurses' perceptions of employers can be positively influenced by seeing a hospital's social media page, and hospitals can thus employ social media to improve their employer brand image and attractiveness. Expand


Social Networking Websites in Personnel Selection A Signaling Perspective on Recruiters' and Applicants' Perceptions
Industry surveys and media reports suggest that recruiters increasingly use social networking websites (SNWs) in the selection process, but corresponding scientific research is still limited. UsingExpand
An Experiment in Hiring Discrimination Via Online Social Networks
We investigate whether personal information posted by job candidates on social media sites is sought and used by prospective employers. We create profiles for job candidates on popular socialExpand
The Writing on the (Facebook) Wall: The Use of Social Networking Sites in Hiring Decisions
The popular media has reported an increase in the use of social networking sites (SNSs) such as Facebook by hiring managers and human resource professionals attempting to find more detailedExpand
Online Employment Screening and Digital Career Capital
This study explores how employers report using online information to evaluate job candidates during personnel selection. Qualitative analysis of 45 in-depth employer interviews emphasizes how new andExpand
The Role of Friends’ Appearance and Behavior on Evaluations of Individuals on Facebook: Are We Known by the Company We Keep?
This research explores how cues deposited by social partners onto one’s online networking profile affect observers’ impressions of the profile owner. An experiment tested the relationships betweenExpand
The worker as politician: How online information and electoral heuristics shape personnel selection and careers
Data from 59 employers suggest the use of a new lens to evaluate workers: the worker as politician, which contributes to research on how new technologies and information visibility affect personnel selection, career management, and reputation management. Expand
Future employment selection methods: evaluating social networking web sites
Purpose – The use of social networking web sites (SNWs), like Facebook and MySpace, has become extremely popular, particularly with today's emerging workforce. Employers, aware of this phenomenon,Expand
Using Social Network Sites for Selection Purposes: An Investigation of Hospitality Recruiters
Many U.S. employers are using social network sites to screen or investigate job candidates. Although this phenomenon has become increasingly popular for employers to use for marketing purposes, thereExpand
Social Media in Employee-Selection-Related Decisions
Social media (SM) pervades our society. One rapidly growing application of SM is its use in personnel decision making. Organizations are increasingly searching SM (e.g., Facebook) to gatherExpand
As Rare as a Panda': How Facial Attractiveness, Gender, and Occupation Affect Interview Callbacks at Chinese Firms
This study explores how both gender and facial attractiveness affect job candidates' chances of obtaining interviews in China's dynamic Internet job board labor market. It examines how discriminationExpand