Facebook experiment boosts US voter turnout

@article{Corbyn2012FacebookEB,
  title={Facebook experiment boosts US voter turnout},
  author={Z{\"o}e Corbyn},
  journal={Nature},
  year={2012}
}
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References

A 61-million-person experiment in social influence and political mobilization

Results from a randomized controlled trial of political mobilization messages delivered to 61 million Facebook users during the 2010 US congressional elections show that the messages directly influenced political self-expression, information seeking and real-world voting behaviour of millions of people.