Facebook as a research tool for the social sciences: Opportunities, challenges, ethical considerations, and practical guidelines.

  title={Facebook as a research tool for the social sciences: Opportunities, challenges, ethical considerations, and practical guidelines.},
  author={Michal Kosinski and Sandra C. Matz and Samuel D. Gosling and Vesselin Popov and David Stillwell},
  journal={The American psychologist},
  volume={70 6},
Facebook is rapidly gaining recognition as a powerful research tool for the social sciences. It constitutes a large and diverse pool of participants, who can be selectively recruited for both online and offline studies. Additionally, it facilitates data collection by storing detailed records of its users' demographic profiles, social interactions, and behaviors. With participants' consent, these data can be recorded retrospectively in a convenient, accurate, and inexpensive way. Based on our… 

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