Face-to-Face and Telephone Surveys – Comparing Different Sampling Methods in Wine Consumer

  title={Face-to-Face and Telephone Surveys – Comparing Different Sampling Methods in Wine Consumer},
  author={Gergely Szolnoki and Dieter Hoffmann},
Purpose: Today, depending on topic, goal and budget, all kinds of sampling methods are being used, in order to collect consumer data for research in the wine business. However, it is questionable which survey method is able to generate data that does represent the entire population. Using identical questions administered through face-to-face, telephone and online interviews, this is the first study to investigate the effects of survey mode in wine consumer research. Design: A representative… CONTINUE READING
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