FROM FACTORS TO ACTORS: Computational Sociology and Agent-Based Modeling

  title={FROM FACTORS TO ACTORS: Computational Sociology and Agent-Based Modeling},
  author={Michael W. Macy and Robert Howard Willer},
  journal={Review of Sociology},
■ Abstract Sociologists often model social processes as interactions among variables. We review an alternative approach that models social life as interactions among adaptive agents who influence one another in response to the influence they receive. These agent-based models (ABMs) show how simple and predictable local interactions can generate familiar but enigmatic global patterns, such as the diffusion of information, emergence of norms, coordination of conventions, or participation in… 
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