FORMATION OF CONSUMER-ENTERPRISE RELATIONS : NEW TRENDS AND THEIR BUSINESS IMPLICATIONS

@inproceedings{Czarniewski2016FORMATIONOC,
  title={FORMATION OF CONSUMER-ENTERPRISE RELATIONS : NEW TRENDS AND THEIR BUSINESS IMPLICATIONS},
  author={Dr. Sławomir Czarniewski},
  year={2016}
}
  • Dr. Sławomir Czarniewski
  • Published 2016
The mechanisms for the formation of proper relations between consumers and companies are an important issue nowadays. The management of the process of co-creating value has also become increasingly important. The aims, participants and conditions accompanying the common creation of value should form a coherent whole, comprising of logical and compact rules of operation. Projects should allow for a high level of individualization of the process of meeting the needs of consumers, while… CONTINUE READING

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CHANGES IN CONSUMER ATTITUDES AND BEHAVIOUR AND THE DEVELOPMENT OF POLISH ENTERPRISES

Dr. Sławomir Czarniewski
  • 2016
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