• Corpus ID: 2794926

FMCDM with Fuzzy DEMATEL Approach for Customers' Choice Behavior Model

  title={FMCDM with Fuzzy DEMATEL Approach for Customers' Choice Behavior Model},
  author={Hsu Chen-Yi and Chen Ke-Ting and Tzeng Gwo-Hshiung},
At present, there are many factors affecting customer’s choice when they decide on what to buy in a fuzzy environment. In the current customer’s market, everyone wants things that are affordable but of high quality. Taking this into consideration, it becomes very important for each business to make a competent marketing strategic decision. They must be aware of the customer’s thoughts to expand their market share and outdo their competitors. Clearly, the market still has a lot of factors to… 

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