FIRST IMPRESSIONS COUNT – ALMOST DOUBLE! A STUDY OF THE INTERACTION OF INTERVIEWER APPEARANCE AND INFORMATION EFFECTS IN STATED PREFERENCE STUDIES by

Abstract

A simple but novel experiment is described examining the impact of interviewer appearance upon stated willingness to pay (WTP) for an environmental good. This test consists of an interviewer wearing either formal or more casual clothing. This analysis is interacted with a cross cutting treatment examining the more familiar impact of adding information on… (More)

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