FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN DAN LOYALITAS KONSUMEN (Studi Kasus pada Pasar Buah Sudirman Kota Pekanbaru) THE FACTORS THAT AFFECTED CONSUMER SATISFACTION AND LOYALTY (Case Study at Pasar Buah Sudirman Pekanbaru City)

@inproceedings{Darman2015FAKTORFAKTORYM,
  title={FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN DAN LOYALITAS KONSUMEN (Studi Kasus pada Pasar Buah Sudirman Kota Pekanbaru) THE FACTORS THAT AFFECTED CONSUMER SATISFACTION AND LOYALTY (Case Study at Pasar Buah Sudirman Pekanbaru City)},
  author={Dian Martha Darman and Fajar Restuhadi},
  year={2015}
}
Pasar Buah Sudirman is a well-known fruit-store in Pekanbaru. However, to gain the loyalty of shoppers, Pasar Buah Sudirman must appeal to consumers’ social motives and experiential needs, not simply provide access to desired goods. In response to changing consumer needs, the store has grown larger and metamorphed into a convenience of one-stop shopping, to include service outlets and providing daily needs goods, not only fruits, at the store. Therefore, research was aimed to study: (1) the… CONTINUE READING