• Corpus ID: 212613943

FACTORS INFLUENCING PENETRATION RATE OF GENERAL INSURANCE SERVICES IN NAIROBI, KENYA

@inproceedings{Nzulwa2018FACTORSIP,
  title={FACTORS INFLUENCING PENETRATION RATE OF GENERAL INSURANCE SERVICES IN NAIROBI, KENYA},
  author={Joyce Nzulwa},
  year={2018}
}
The main purpose of this study was to investigate the factors influencing the penetration rate of insurance services in Nairobi, Kenya. Specifically, the study sought to; establish the influence of product factors, macroeconomic factors, consumer factors and institutional factors on penetration rate of insurance services in Nairobi, Kenya. On methodology the study used a cross-sectional survey. The target population of the study included all the Insurance companies in Kenya, forty seven (47) in… 

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