Corpus ID: 14616897

FACTORS INFLUENCING CONSUMERS' ATTITUDE TOWARDS E-COMMERCE PURCHASES THROUGH ONLINE SHOPPING

@inproceedings{Jusoh2012FACTORSIC,
  title={FACTORS INFLUENCING CONSUMERS' ATTITUDE TOWARDS E-COMMERCE PURCHASES THROUGH ONLINE SHOPPING},
  author={Z. Jusoh and G. H. Ling},
  year={2012}
}
Online shopping is the process of buying goods and services from merchants who sell on the internet. Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer. The main purpose of this study is to determine the factors influencing consumers’ attitude towards e-commerce purchases through online shopping. The study also investigate how socio-demographic (age, income and occupation), pattern of online buying (types of goods, e-commerce experience… Expand

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