Corpus ID: 6343123

FACTORS INFLUENCING CONSUMER BRAND SWITCHING BEHAVIOR IN TELECOMMUNICATION INDUSTRY : AN EMPIRICAL STUDY

@inproceedings{Makwana2014FACTORSIC,
  title={FACTORS INFLUENCING CONSUMER BRAND SWITCHING BEHAVIOR IN TELECOMMUNICATION INDUSTRY : AN EMPIRICAL STUDY},
  author={Khushboo Makwana and N. Sharma and S. Arora},
  year={2014}
}
India has emerged as the fastest growing mobile phone market in the world. Mobile phone was hyped as a revolutionary gadget in the twentieth century. With the advent of advanced technologies like GSM, CDMA, WLL and 3G technology and growing number of service providers, the competition has increased substantially. Day by day, both the public players and the private players are putting in their resources and efforts to improve their services so as to give the maximum to their customers. Hyper… CONTINUE READING

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