Eye tracking within the packaging design workflow: interaction with physical and virtual shelves

Abstract

Measuring consumers' overt visual attention through eye tracking is a useful method of assessing a package design's impact on likely buyer purchase patterns. To preserve ecological validity, subjects should remain immersed in a shopping context throughout the entire study. Immersion can be achieved through proper priming, environmental cues, and visual… (More)
DOI: 10.1145/1983302.1983305

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