• Corpus ID: 9858733

Eye tracking as a tool in package and shelf testing

  title={Eye tracking as a tool in package and shelf testing},
  • White
  • Published 2008
  • Business
WhitePaper Foreword This guide is written to serve as inspiration and as an introduction for those who want to know more about eye tracking and how this tool can be used in package and shelf testing. This guide will not explain a methodology but I hope it will inspire you to develop your own methodologies as well as your own tests and experiments. I would also like to thank the people who have helped us with this guide, especially Poja Shams, who wrote the first draft of this guide. I would… 

Age as differentiator in online advertising gaze patterns

There were marked differences in the way participants paid attention to text with senior participants spending more time on text than their junior counterparts and the younger participants followed a typical F-pattern when reading some of the content.

Learning from Animation: Smooth Pursuits of Synaptic Transmission of an Impulse with Contextual Cues

It is suggested that further studies could be designed with a expert groups as well as expanding the content after a significant within subjects’ treatment effect for design types in terms of eye movements was found.

Exploratory Analysis of the Factors Affecting Consumer Choice in E-Commerce: Conjoint Analysis

The most influential factor to the online consumer decision making process is brand, the second most important attribute is the colour, which was estimated half as important as brand, and the least importantattribute is the position on the screen.

Pervasive System for Consumer Behaviour Analysis in Retail Environments

This work presents a novel pervasive system able to automatically monitor consumer behaviour in front of shelves in an intelligent retail environment (IRE) and stores data stored into a cloud server for data analysis and insights.

RETRACTED ARTICLE: Attention-Grabbing Power of Branded vs. Unbranded Packaging

AbstractThe aim of this study is to investigate the impact of branding on consumer attention and the role that gender and product expertise play in shaping consumer preference. An eye-tracking expe...

Investigating website usability and behavioural intention for online hotel reservations: a cognitive perspective

2 Declaration of authenticity 4 Dedication 5 Acknowledgements 6 Table of



An Eye-Fixation Analysis of Choice Processes for Consumer Nondurables

The nature of the choice process for commonly purchased nondurables was examined by tracking eye fixations in a laboratory simulation of supermarket shelving. The observed process contains three

Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data

In today's cluttered retail environments, creating consumer pull through memory-based brand equity is not enough; marketers must also create "visual equity" for their brands (i.e., incremental sales

Eye tracking for visual marketing

We provide the theory of visual attention and eye-movements that serves as a basis for evaluating eye-tracking research and for discussing salient and emerging issues in visual marketing. Motivated

Eye movements in reading and information processing: 20 years of research.

  • K. Rayner
  • Psychology
    Psychological bulletin
  • 1998
The basic theme of the review is that eye movement data reflect moment-to-moment cognitive processes in the various tasks examined.

Visual Marketing: From Attention to Action

M. Wedel, R. Pieters, Introduction to Visual Marketing. Part 1. Visual Attention and Perception. K. Rayner, M.S. Castelhano, Eye Movements During Reading, Scene Perception, Visual Search and While

Packaging by design, Food engineering International

  • Packaging by design, Food engineering International
  • 2000

Packaging by design, Food engineering International, February

  • 2000

Are you being seen? Being visible in the cluttered marketing space of Asia. Paper presented at ESOMAR's Asia Pacific Conference

  • Are you being seen? Being visible in the cluttered marketing space of Asia. Paper presented at ESOMAR's Asia Pacific Conference
  • 2004