• Corpus ID: 9858733

Eye tracking as a tool in package and shelf testing

@inproceedings{White2008EyeTA,
  title={Eye tracking as a tool in package and shelf testing},
  author={White},
  year={2008}
}
  • White
  • Published 2008
  • Business
WhitePaper Foreword This guide is written to serve as inspiration and as an introduction for those who want to know more about eye tracking and how this tool can be used in package and shelf testing. This guide will not explain a methodology but I hope it will inspire you to develop your own methodologies as well as your own tests and experiments. I would also like to thank the people who have helped us with this guide, especially Poja Shams, who wrote the first draft of this guide. I would… 

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2 Declaration of authenticity 4 Dedication 5 Acknowledgements 6 Table of

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