Eye Tracking in Human-Computer Interaction and Usability Research

  title={Eye Tracking in Human-Computer Interaction and Usability Research},
  author={Tommy Strandvall},
The objective of the tutorial is to give an overview on how eye tracking is currently used and how it can be used as a method in human computer interaction research and especially in usability research. An eye tracking system records how the eyes move while a subject is completing a task for example on a web site. By analyzing these eye movements we are able to gain an objective insight into the behavior of that person. 
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Informativeness of eye movements for visual marketing: six cornerstones

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