• DOI:10.1109/ICALT.2009.110
• Corpus ID: 1200980

Eye-Tracking Users' Behavior in Relation to Cognitive Style within an E-learning Environment

@article{Tsianos2009EyeTrackingUB,
  title={Eye-Tracking Users' Behavior in Relation to Cognitive Style within an E-learning Environment},
  author={Nikos Tsianos and Panagiotis Germanakos and Zacharias Lekkas and Costas Mourlas and George Samaras},
  journal={2009 Ninth IEEE International Conference on Advanced Learning Technologies},
  year={2009},
  pages={329-333}
}

• N. Tsianos, Panagiotis Germanakos, +2 authors G. Samaras
• Published 15 July 2009
• Business
• 2009 Ninth IEEE International Conference on Advanced Learning Technologies

Eye-tracking measurements may be used as a method of identifying users’ actual behavior in a hypermedia setting. In this research, an eye-tracking experiment was conducted in order to validate the construct of cognitive style as a personalization parameter in adaptive e-Learning systems. The main research question was whether the verbalizer/ imager axis of the Cognitive Style Analysis theory reflects actual preferences in an e-learning environment and properly identifies learner types. The findings from a sample of 21 participants reveal statistically significant differences among types of learners; as hypothesized, imagers concentrate on visual content, verbalizers on text, while intermediates are placed in between.