Extrinsic value orientation and affective forecasting: overestimating the rewards, underestimating the costs.

@article{Sheldon2010ExtrinsicVO,
  title={Extrinsic value orientation and affective forecasting: overestimating the rewards, underestimating the costs.},
  author={Kennon M Sheldon and Alexander Gunz and C P Nichols and Yuna Ferguson},
  journal={Journal of personality},
  year={2010},
  volume={78 1},
  pages={149-78}
}
We examined affective forecasting errors as a possible explanation of the perennial appeal of extrinsic values and goals. Study 1 found that although people relatively higher in extrinsic (money, fame, image) compared to intrinsic (growth, intimacy, community) value orientation (REVO) are less happy, they nevertheless believe that attaining extrinsic goals offers a strong potential route to happiness. Study 2's longitudinal experimental design randomly assigned participants to pursue either 3… CONTINUE READING

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