Extracting interesting association rules from toolbar data

@inproceedings{Bordino2012ExtractingIA,
  title={Extracting interesting association rules from toolbar data},
  author={Ilaria Bordino and Debora Donato and Barbara Poblete},
  booktitle={CIKM},
  year={2012}
}
Toolbar navigation logs provide rich data for enhancing information discovery on the Web. The value of this data resides in its scope, which goes beyond that of traditional query-mining data sources, such as search-engine logs. In this paper we present a methodology for extracting relevant association rules for queries, based on historic user navigational… CONTINUE READING