Extracting Consumers Needs for New Products - A Web Mining Approach

@article{Thorleuchter2010ExtractingCN,
  title={Extracting Consumers Needs for New Products - A Web Mining Approach},
  author={Dirk Thorleuchter and Dirk Van den Poel and Anita Prinzie},
  journal={2010 Third International Conference on Knowledge Discovery and Data Mining},
  year={2010},
  pages={440-443}
}
Here we introduce a web mining approach for automatically identifying new product ideas extracted from web logs. A web log - also known as blog - is a web site that provides commentary, news, and further information on a subject written by individual persons. We can find a large amount of web logs for nearly each topic where consumers present their needs for new products. These new product ideas probably are valuable for producers as well as for researchers and developers. This is because they… CONTINUE READING
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