Extensive Experimental Validation of a Personalized Approach for Coping with Unfair Ratings in Reputation Systems

@article{Zhang2011ExtensiveEV,
  title={Extensive Experimental Validation of a Personalized Approach for Coping with Unfair Ratings in Reputation Systems},
  author={Jie Zhang},
  journal={JTAER},
  year={2011},
  volume={6},
  pages={43-64}
}
The unfair rating problem exists when a buying agent models the trustworthiness of selling agents by also relying on ratings of the sellers from other buyers in electronic marketplaces, that is in a reputation system. In this article, we first analyze the capabilities of existing approaches for coping with unfair ratings in different challenging scenarios, including ones where the majority of buyers are dishonest, buyers lack personal experience with sellers, sellers may vary their behavior… CONTINUE READING